November 23rd afternoon, Beijing is looking consulting (China IntelliConsulting Corporation) released the 2009 Chinese search results the user market engine, reveals the Chinese search engine market in the new competition pattern and development trend. The market investigation is looking consulting shows that Baidu’s market share in each region are upgrading, Google’s market share in each region were mixed, the overall market share declined slightly, Sogou and soso’s market share has increased significantly.
is looking forward to consulting the survey results show that the penetration of search engines continue to improve, 91% of users use at least once a month search engine, this figure increased by more than the previous year by 4 percentage points. On any given day, 58.8% of Internet users use search engines, an increase of about 4.4 percentage points over the previous year.
is looking forward to consulting the survey in 2009 9-10 month using a computer assisted telephone survey (CATI) approach, a total of 4190 valid samples. This survey covers Beijing, Shanghai, Guangzhou, Shenzhen four national class city, Dalian, Tianjin, Ji’nan, Qingdao, Nanjing, Suzhou, Wuxi, Hangzhou, Ningbo, Xiamen and Foshan 11 eastern coastal city, Shijiazhuang, Zhengzhou, Hefei, Nanchang, Wuhan, Changsha and other 6 central provincial capital city. Chengdu, Chongqing and Xi’an 3 West Regional Center city. The selection of 24 representative cities takes into account the distribution of the number of users and the degree of economic development in the region, making the results of the survey of the main economic regions of the Internet users have a better representation. The survey results can reflect the individual status of 24 main city, the overall situation and can show Jing Husui deep, the eastern coastal city, the capital city of central and Western Center City and Tianjin area, Yangtze River Delta and Pearl River Delta region users and search engine users.
Baidu lead to expand Google micro drop
is looking forward to the use of the search engine within a day the number of people who use the search engine to account for the proportion of the number of people used to define the search engine market share. The survey results show that Baidu in all investigated in the city’s market share was 69.9%, Google’s market share was 19.8%, Sogou and soso respectively to 3.5% and 3.3% of the market share ranked third and fourth.
is divided into different categories of city, a city with Jing Husui deep as the representative of the market conditions and other areas have obvious differences, in the Beijing Shanghai Guangzhou Shenzhen Baidu’s market share was 64.5%, lower than in other regions, while Google’s market share was 25.4%, higher than in other regions. In the Beijing Shanghai Guangzhou and Shenzhen, the search has become the third largest search engine.
compared with a year ago, Baidu’s market share in all regions have been improved. The market share of Baidu increased by 2.8 percentage points in, which is a percentage point increase in Shanghai