email marketing the earth? Anyway, I never see spam. However, the data show that, in fact, it is still a very efficient marketing. Here’s why, and how to optimize email marketing strategy today.
today, e-mail is still one of the most frequent online activities, the following are some of the recently released reports on e-mail.
digital marketing technology provider Silverpop recently released the "2012 email marketing index reference research" report of the 1124 brands were analyzed, the report found that the average email open rate (open rates) dropped from 21.3% in 2009 to 19.9%, but the average infiltration rate (click-through) was increased from 4.5% in 2009 to 5.4%. The average number of times each user opens the same e-mail to browse information is 1.79, which means that the number of messages sent by the recipient is more than once. The report also shows that the computer software company’s highest opening rate of 24.7%. The education company’s opening rate is the lowest, 15%.
According to the
Message Systems’s "marketing channel and interactive" benchmark research report shows that in all distribution channels, 63% of respondents said the email the highest rate of return on investment, followed by social media.
, according to research firm Emarketer statistics, from 2011 to 2012, B2B, B2C and other electricity supplier companies, the proportion of e-mail marketing is still the highest
research firm Emarketer predicts that between 2012 and 2016, the use of e-mail will steadily improve. At the same time, the expenses have gone up in the e-mail field. Research firm Marketing Sherpa expects e-mail marketing expenses will grow by 54%.
another survey showed that 77.5% of respondents believe that in the business hope to contact by e-mail.
is still an effective digital marketing approach, here are 5 ways to ensure the effectiveness of email marketing:
1 uses all channels to get email users
as a result of the surge in content, digital consumption has become increasingly fragmented, so the need to use all channels to increase the number of e-mail users.
2 focuses on mobile email users
more and more people are reading e-mail through a variety of different devices, so you need to consider how to read e-mail, whether for mobile user experience >