lives in the consumer era of 2 consumers, before buying things by asking other consumers, and now it is turned to the Internet for help, the leadership of the Advisory in the hands of consumers.
before marketing staff can influence the product vitality, and now, the customer usually compare prices on the Internet first, then look at the website on consumer use after comments, and then decide whether to buy the product. This era, the consumer is the company’s second salesman.
consumers to participate in more and more attention, consumers through the use of products such as comments published, thereby affecting the product sales of the consumer environment, known as consumer 2. The marketing strategy of consuming 2 times includes the following contents.
first, in the 2 era of consumption, the most basic strategy is to create a story. Is to provide consumers with a story to be able to tell the story, once this thing came out, then it will be able to effectively promote the product. So the ability to create an interesting story has become the core competitiveness of today’s marketing.
is a good example of CISCO, a pest control company known for its boring questions on the Internet and the ability to make clever comments about CESCO. For example, if someone wrote on the Internet, eating cockroaches would not be a problem? On this question, the general company that is a joke, so do not bother, but match CISCO’s attitude is different, his answer is: "although the cockroach is a high protein, but because the bacteria are too much, so be sure to advance through the process of eating." CISCO’s response to this game, the success of a large number of users, and even produce a CISCO humor.
second, the second strategy is to not hit a home run, hit hits. The previous ten all consumer personality, in the consumption of 2 times, it becomes a ten. In this era, even lovers of special products, as long as there are a variety of characteristics can be a high yield. South Korea Internet shopping center FUN-SHOP happy shop, with a unique variety of commodity experts, legend of the shop on the Internet users have a very interesting product, due to the spread of word of mouth, the store also accelerated growing up.
third, is to connect online and offline, online content that is popular in the realization of success from the machine state, press is a good example. There are more and more interesting and valuable personal blogs, many of which have been translated into books by online publishers. These books are called blog books, popular Internet users welcome.
lives in the consumer era of 2 consumers, before buying things by asking other consumers, and now it is turned to the Internet for help, the leadership of the consultation has been in the hands of consumers.