Another way to force the United States market HUAWE terminal self business platform

[Abstract] for the status of the U.S. operator channel, HUAWEI said it would continue to strengthen cooperation, but it can not rely solely on operators.

Tencent technology Guo Xiaofeng Las Vegas January 7th

U.S. local time on January 6th, CES 2015 International Consumer Electronics Show in Las Vegas officially kicked off today. According to the observation of Tencent technology field, compared to previous years the majority of mobile phone manufacturers did not release, on the other hand, home appliance manufacturers in the day before the frequent heavy attack, so that the industry agreed that CES returned to the original home appliances exhibition.

from this year’s performance is still good HUAWEI terminal point of view, there is no new release. In this regard, consumers BG vice president of marketing Shao Yang told the Tencent in science and technology field interview said, "on the one hand, according to HUAWEI terminal overall product planning cycle, CES is not in the column; secondly, in the U.S. market, the overall performance of HUAWEI terminal in the last year and not much improvement."

however, in 2015, HUAWEI terminal for the U.S. market has planned a number of measures. In the U.S. market, operators still can not shake the strong position of HUAWEI, on the one hand, continue to consolidate the relationship between the transformation from the OEM; on the other hand will open up new channels to find the best breakthrough."

U.S. self built electricity supplier channel

is well known, unlike other parts of the world, about 95% of smartphone sales in the U.S. market are sold through the operator channel. The industry often said, who can get U.S. operators, who can occupy a place in the local mobile phone market.

HUAWEI

mobile phone in the domestic sales in the U.S. market, experience is quite tortuous. The reason: on the one hand, the long-term role of OEM is slow, on the other hand, HUAWEI identity and other factors have been suffered by the United States market squeeze.

in this regard, Shao Yang said, "last year our market share in the United States than in 2013, is a focus on Europe, Africa and other markets, the U.S. market is affected by many factors plagued the development is not ideal. But starting in the third quarter of 2014, we have a goal to break through the U.S. market."

it is understood that in the United States market is the most important operation is Verizon, AT& T, Sprint, T-Mobile four, which were T and AT& Japan’s Softbank mergers and acquisitions, but in the U.S. market still maintain independent operations. HUAWEI terminal is currently mainly in cooperation with the majority of T-Mobile, the previous plan and the largest Verizon cooperation is not reached because of government factors.

for the status of the U.S. operator channel, Shao Yang said it would continue to strengthen cooperation, but it can not rely solely on operators. So in June last year, HUAWEI opened the transformation of the U.S. mobile phone channels, self built official B2C website (www.gethuawei.com), settled in the Amazon (US) electronic business platform, >

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