Online advertising industry in the pursuit of advertising effect to mature

"advertising effect" is the highest utilization rate of online advertising in 2004. The network media launched a new form of advertising in the advertising position, try to optimize the page, the network advertising agency to optimize media combination, improve the overall effect of advertising, advertisers are not only looking for advertising display, click rate, and the primary problem of locking in "my investment return rate is how much". 2004, China’s online advertising market in the pursuit of "advertising effect" in the voice of the rapid development of the industry.

      the rapid development of the online advertising market industry more mature

      in 2004, China’s online advertising market has increased from 1 billion 80 million yuan in 2003 to $1 billion 900 million in the state of rapid growth. At present, China’s online advertising market accounted for less than 1.4% of the overall Chinese advertising market, far below the international average of about 5%. The growing factors, coupled with the overall China traditional advertising market, the number of Internet users continues to grow and compound growth is expected in 2005, and the next few years, Chinese Internet advertising market will still maintain a relatively high growth rate.

      this year, the industrial development China form of network advertisement market is more mature and complete, from more and more professional network media, to the increasing number of Internet advertising agency, to the technology upgrading of network advertisement management system provider, to provide Internet users access monitoring analysis and the brand competitive professional survey companies involved, the whole industry chain development of online advertising is more complete, the industry is also more mature.

      portal network media advertising steadily growing competition will become increasingly fierce

      media portal, sina is still China network advertising market leader, the number of visits and the customer is in the leading position in the portal camp, online advertising revenue for the year 2004 to 500 million yuan, advertising revenue is comparable to some of the traditional large media group’s income.

      Sohu through two times before the merger, purchase network game professional media and 17173 real estate professional media focus network, 2004 is the rapid development of the two major media of the year, revenue has doubled growth. With these two professional media Sohu matrix, online advertising revenue has narrowed the gap with sina. NetEase in 2004 focused on the construction of the media channel, news and information access has also been a larger growth. In some industries such as the automotive industry, FMCG industry has certain advantages. Other portal media such as TOM, QQ has achieved rapid development. The development of TOM continued in 2003 the state of the dark portal, continue to work in the development of online advertising agency to carry out in-depth work

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