relative to the women’s clothing store on the market, the number of men’s clothing store is too small, and only a small number of shops, repeatability is still relatively large. In short, now on the market a lot of men’s clothing brand, product homogeneity is more serious, the business men’s brand, it is necessary for us to understand, select the category popularity, what kind of products is the most professional, which is in the market the most competitive products! This is very important, because it relates to your marketing competitiveness in the terminal, and these are also a successful operation of a men’s clothing store needs to do a bit of work.
a, the main product selection
when we operate men’s clothing, be sure to choose their main products, whether it is a counter or store, must be based on their own needs to purchase. This less risk, because the main product is the core competitiveness of the products, the other is a rich product line, if your money is relatively small, and want to run this kind of brand, so the choice of purchase, the limited funds are invested in the main products, are sufficient supply and number of such products, will not affect the your sales.
two, according to the size of the local people choose to join the product
I am a big difference between the size of the north and south of the country, if you choose the wrong version, only operating losses, which is particularly evident in the suit, the suit version in our country is divided into A board and B board, some manufacturers do C board. General professional manufacturers will produce more than a few boards, so that the supply of terminal retail opportunities, of course, the relative investment will increase. According to the size of the local people, for their own business resources to choose the right brand management.
three, apparel accessories to be competitive
business men, they should also pay attention to its by-products, also known as accessories to the full, the novice friend is a test, such collocation products in the annex, there are many agents and manufacturers of temporary OEM OEM form, because OEM quantity is less, soon will not keep up sales. Agents and manufacturers will not be a lot of money in the suppression of clothing accessories, of course, these products will not bring you profit, you just decoration of the store, the overall competitiveness of the form of product line! If so, be sure to do more market research, do some competitive accessories can also drive sales.
of course, Xiao Bian introduced here the content is relatively simple, but more suitable for three points. Of course, different local stores, more than three points that are more applicable, but if you want to store real success, but also requires a combination of local business, combined with the shops themselves, so that they can master more business skills, the probability of success will make men’s clothing store more.