According to a report released today by
NM, a research firm, Incite now has more content than ever before, and it is still an important way to express consumer experience. The report shows that since the company in 2006 to track the original consumer blog has been a strong upward trend.
although Facebook is still a social media giant, but do not ignore the blog. Three blog platform – Blogger, WordPress and Tumbler together in October 2011, a total of more than 80 million 500 thousand independent visitors, and Facebook that month, an independent visitor was $139 million 100 thousand.
The rapid growth in the number of
blogs is also impressive. As of the end of 2011, Nielsen Co tracked a total of 181 million blogs on a global scale, compared with the number of blogs in 2006, a substantial increase in the number of.
NM did not distinguish between the reader and the author, but the number of independent visitors are included. In May 2011, eMarketer, a market research firm, predicted that in the year of 2011, the number of bloggers in the United States would reach 122 million 600 thousand, about of Internet users.
even if there is not a lot of personal blog audience, but add up, or you can expand the coverage of marketing activities. And female blog is the ideal user, especially FMCG brand. About 70% of them have a college degree, and about 1/3 have been upgraded to mothers, and about 52% of them are children under the age of 18.
look at the emerging social media Pinterest data. The site has 4 million 500 thousand independent visitors in October 2011, its size is the beginning of the year of 37 times in 2011. Citing Google advertising planning platform and Ignite social media data. Marketers said, 25-34 years, 45-54 years old, 55 years old to 64 years old three kinds of users in distribution than the average. NM found that 80% of the users were women. She also found that 92% of Pinterest users to help better through television coverage.