Abstract: 2015 has passed, the beauty brand marketing layout is still in progress, in the beautiful said CMO Tan Yi, a healthy beautiful ecological circle is formed, everything is ready, only less time.
Tan Yi: beauty says CMO. He served as vice president of Beijing small fish technology and vice president of marketing, Li Jie (China) Investment Co., Ltd. government affairs and marketing strategy development director. With more than 20 years of brand marketing management and retail operations management experience. Familiar with and master the operation pattern and strategy of China and Asia FMCG market. Familiar with Chinese and the Asia Pacific region market and was in the top 500 Japanese branch chief marketing management office.
said the beautiful stroll Beijing office, we are not difficult to find traces of a running man, from the wall to run male posters, to employees who run with male clothing, everywhere reveal running man and beautiful to say "marriage". In the massive variety show, movies, television dramas, and even drama entertainment resources beyond count the moment, why spend money named "beautiful 3" brothers run it. As a traditional industry, a large coffee, beautiful said CMO Tan Yi, how beautiful hailun say? How beautiful is the future marketing layout is worth? We explore, 2015 has passed, the beauty brand marketing layout is still in progress, in the opinion of Tan Yi, a healthy beautiful ecological circle is formed, everything is ready, only less time
The title of
variety, needs three dimensions
October 30, 2015, "run it brother" strong return in the third quarter, beautiful said HIGO appeared in the public view, at the same time, beautiful said HIGO "CFO" Angelababy and beauty spokesperson Luhan also appeared in the show, the beauty brand image with fame. In fact, since August 2015, beautiful said HIGO to 338 million heavily won the "third season" brothers run it naming rights, beauty and beauty’s sea Amoy platform HIGO brand is gradually enlarge the volume. From the title of The Voice of China jiaduobao fame to the 999 title where is the father, no one confirms the good programs on the importance of brand promotion.
in the view of Tan Yi, is not only beautiful, all enterprises on the entertainment needs a delivery standard, it has three dimensions: the first is the influence of the program; second is fit with the product program; third is the price reasonable. The combination of these three dimensions, the title of "beautiful 3" brothers run it.
said in the beautiful title run men, Tan Yi led the marketing team to do a lot of market research, through the investigation of Wuhan, Wuxi and other places, beautiful discover previously lost customers back, consumers of beauty awareness increased significantly, generally considered the crown is a correct choice.
"in IP market resources are limited, can get a good IP is not easy, the future is a development of this"